A tennis match runs long. Everything scheduled after it is delayed. Your panel's EPG still shows original times. Users miss their shows. Your panel had no way to communicate the delay.
Here's the thing: live sports overruns are common in the UK. An IPTV Reseller Panel that can't update EPG in real-time leaves users watching the wrong programmes. For British IPTV resellers, this is a daily frustration during Wimbledon or the US Open. I've watched a reseller's panel show "normal schedule" for 2 hours during a tennis overrun. Users recorded the wrong shows.
What actually works is an IPTV Reseller Panel with real-time EPG shift notifications. A good British IPTV panel detects overruns and pushes updated schedule data to users immediately.
The technical solution requires monitoring programme actual end times and shifting subsequent programmes accordingly. Many IPTV Reseller Panel providers don't implement this because it's complex.
Real scenario: A British IPTV reseller tested his IPTV Reseller Panel during a known sports overrun. The EPG updated within 5 minutes of the overrun announcement. His users saw the correct schedule. He never fielded a "wrong time" complaint.
The pattern that keeps showing up is this: resellers with real-time EPG updates keep users informed. Resellers without them create confusion every time a match runs long.
Honestly, test your panel during a live sports event that might overrun. Does the EPG update? If not, your users are watching yesterday's schedule.